The article is about how in February 2009 she learned over lunch that a friend had made 2008 her "no shopping" year.
- "After traveling for much of the previous year, she had decided she had enough stuff, or too much stuff. She made a pledge that for 12 months she wouldn’t buy shoes, clothes, purses or jewelry.
...
At the end of 2016, our country had swung in the direction of gold leaf, an ecstatic celebration of unfeeling billionaire-dom that kept me up at night. I couldn’t settle down to read or write, and in my anxiety I found myself mindlessly scrolling through two particular shopping websites, numbing my fears with pictures of shoes, clothes, purses and jewelry. I was trying to distract myself, but the distraction left me feeling worse, the way a late night in a bar smoking Winstons and drinking gin leaves you feeling worse. The unspoken question of shopping is 'What do I need?' What I needed was less."
There was so much recognition for me in those words. Now, I would not in any way describe myself as a compulsive shopper or hoarder. I have never put myself in financial danger through frivolous spending. But distracting myself from anxieties about the world by going, "Let me just see what cute dresses are on sale at Nordstrom" or "Perhaps there is a comfy running top I need at Athleta, better check"? Spotting something randomly that I didn't even know existed until that moment and suddenly feeling like I NEEEED it? Getting sucked into good deal after clearance item after massive discount code because "How can I afford NOT to buy it???" Yeah; that all needs to stop.
So, 2018, in addition to the Year of Racing All The Things, you are now the Year of No Shopping.